(PanamaDigest) Panama’s Tourism Authority has spent around $500,000 dollars to sponsor a race car on the European circuits, Panama America reports.
Driven by Colombian Steven Goldstein, the Ferrari 430 is painted with the red, white and blue of the Panamanian flag, the visitpanama.com website and tourism authority logo. Goldstein’s uniform also has a Panamanian flag on it.
The authority justifies the sponsorship as an effective campaign strategy to attract more European tourists to Panama.
Panama-sponsored Ferrari 430